When four friends began Hawkers Co, in Spain, they had no idea how successful it would become or the turns it would take to get there. They had the vision; they had the plan but they struggled to keep the company on a financial level. As with any new business, it’s a series of gains and losses. When the gains are going out faster than they are coming in, something must be done to make the company successful. The friends then turned to Alejandro Betancourt Lopez for help with the financial and marketing end of the business.
Alejandro Betancourt Lopez was already a successful entrepreneur. One of his specialties was marketing. When the internet began to move into every home, classroom, and across the globe. He saw the huge potential not just on the internet but social media could provide. A wider and global audience now at your fingertips, Alejandro applied the influence of already established and reputable people, and took the friends product, sunglasses to them. They were combined with fashions and the sales in the sunglasses took off and more
Alejandro Betancourt Lopez also looked at and believed in doing things a “new” way, or different from other companies. He claimed that having top-notch customer service would not only keep the customers happy but would bring back repeat business and spread the word of Hawkers Co with a positive reputation. Lastly, thinking to expanding sales, Alejandro Betancourt Lopez, wanted to widen the product’s market by appealing to a younger generation. He made the sunglasses more environmentally friendly by changing the materials and packaging used, so it would have less impact on the environment. Alejandro Betancourt Lopez has a different way of thinking that takes the old and finds new ways to make it new while making it a success.