Founded in 2009 by industry stalwarts Randy Ray and Wendy Lewis, Jeunesse Global has risen to become one of the most important companies in the global health and beauty sector. In just nine years, Ray and Lewis have grown their company from a tiny startup that was run out of their garage into a company that is valued at an estimated $1 billion. This incredible feat has largely been the result of a company that has consistently been able to identify unmet market needs and develop niche products that are both stunningly innovative and highly effective.

One example of such a product is the company’s heart-health drink. Known as Reserve, the drink makes use of the same ingredients that give red wine its heart-protective effects. Reserve takes its name from its main and active ingredient, resveratrol, one of the most potent antioxidants known to medicine and one of the chief ingredients that gives red wine such salutary benefits.

But the main problem that medicine has grappled with over the last 30 years when it comes to red wine consumption is ameliorating the risks that are associated with the consumption of alcohol. While it is possible for those who are already drinkers to significantly lower their overall risk of mortality by moderately consuming red wine, for those who do not drink, the risks of developing an alcohol use disorder outweigh the benefits derived from moderate consumption of red wine.

This has been well established and replicated through many different studies. Even though red wine has large and proven benefits, the risks of consuming alcohol render those effects null. This was the impetus behind the development of Reserve, a drink that confers all of the benefits of red wine consumption without the associated risks from consuming alcohol.

Reserve also contains a number of so-called superfruits. These powerful natural antioxidants, such as concord grape, acai, blueberry and pomegranate, add even more health-filled punch to ever sip of Reserve. With so much health protection packed into a single drink, the only thing people who try Reserve typically complain about is that they can’t get more soon enough.

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